What Are We Doing Here at iSalon
In this rapidly changing environment, so far we have undertaken the following measures to protect our staff and our business, which we continue to review on a daily basis.
- We made the decision early to trial working remotely which gave us the opportunity to test technology and processes and adapt as required. Now we are in the position where we are able to remain fully operational while working remotely.
- We use technology such as Microsoft Teams, FaceTime and messaging apps to keep in contact with each other.
- We recently introduced our online chat feature – “Ruby” – to allow clients to find answers to common questions as well as being able to log a support ticket or request a call back.
- As a team we are all looking to improve on our usual duties to support clients and the business.
- We continue to explore the ever changing list of support options that the government have introduced. We don’t qualify for much of the assistance that is on offer – for example Business Rate Relief is not open to us. We’ve also approached our landlord, suppliers and partners (not all successfully) to ask what they can do to support us.
We are not sitting still or burying our heads in the sand, we are proactively looking to see what more we can do.
Planning for the future
These are worrying times for many businesses and with salons now forced to close temporarily due to the coronavirus, you may be thinking there isn’t much you can be doing. Don't just binge on Netflix and Disney+!
We suggest that anyone with responsibility for running or managing a salon could be making good use of this enforced downtime to
- Minimise their costs while closed, and
- Planning ahead to be ready for re-opening when the crisis is over.
Some ideas to consider:
- Keep your customers informed about what you are doing, by using iSalon’s SMS feature. What you are doing is keeping your customers ‘warm' and reminding them that you will be there for them when things return to normal.
- There is no point sitting on thousands of pounds worth of stock: use iSalon to check your clients purchase history, contact them and, if needed, post the products out or even deliver them yourself!
- Make sure you have appointments to come back to by opening up iBookings availability and continue to adjust based on government advice.
- Review and categorise your costs into 'Good Costs' and 'Bad Costs'. a Bad Cost is anything that doesnt either make you money, or help you achieve your goals, a Good Cost is something that gives you a return or helps you achieve your goals. For example, at this time when you are not in your salon or spa, you could turn down / off your electricity, water, gas, heating etc.. you could look to pause any auto replenishing stock orders in place. You know your business and are best placed to identify these items.
- Apply to your local council for a business rate freeze.
- Stop any outstanding product orders and services like cleaning.
- Plan out how you want to communicate to your customers once the crisis is over. Think about what you want to say, and any special deals you might offer. You need them to know when you are returning so you can make sure you are busy from day one.
- Talk to your suppliers to plan how you can work together to get through this. The only way to work together is to talk to each other.
Struggling to get in touch?
Here at iSalon, we have always put you, our customer first. Nothing has changed. We love hearing from you: this is after all why we exist, so please accept our sincerest apologies for the extra time that it is taking to get through to us, but please know that we are working as quickly as we can to get to you.
You might prefer to use our other methods of contact. Ruby, our friendly personable chatbot is here to help you 24/7 365 days a year. You can also email us at firstname.lastname@example.org, or you can leave us a voicemail if you prefer. Were open Monday to Friday 8:30am until 6pm and Saturday 8:30am until 4pm.
Rest assured, we will get back to each and every one of you.It just may take a little longer than we'd like at the moment
So How Can We Help Each Other Get Through This?
As there isn’t a one size fits all solution we’ve taken as much time as possible to consider what we can do to help each other get through this situation.
We’ve already received a significant number of calls asking how we can help. For those that have reached out we will be in touch soon.
For those of you who have yet to get in touch, please either get in touch via any of the methods described above, alternatively complete the form below and we will contact you directly as soon as we can.
Finally, please keep safe and follow the advice given to help protect us all ❤️